The Connected Home Event – London September

Submission by Ian Johnson
**UPDATE** A single day rate is now available – £545 + vat for 1 day at the event. Hi Mark. I have arranged the discount for ukha members! It is £200 off the price of the ticket. Here is some additional information on the event for you. ‘The Connected Home’; Event Preview, The CBI Conference Centre, London, 24 – 25 September, 2003, ‘Linking services to products for tomorrow’s lifestyle’ – www.the-connected-home.co.uk

Why are we holding this event – Our purpose? – ‘The Connected Home’ event on 24-25 September 2003, London, will offer a practical focused two-day conference on the real implications, strategies and technology challenges for the profitable implementation of the connected home to the European market. The key goals of the show will be as follows;

  • To bring together key industries that need to partner up to move the market forward – device manufacturers, content providers, service suppliers, retailers, security companies, energy management, installers, and home automation specialists. Our goal is to bring industries together that have yet to be positioned within the same forum.
  • To focus on ‘service deployment’ in the connected home market. Launching services is the key to the success of the connected home market. As there are already a plethora of devices available – it’s now a question of successfully partnering device, content and services suppliers.
  • To focus on the ‘practical’ – the trials that are being launched and the key learning’s available. There is a tendency for many to give you a visualisation of the house of the future – getting us to ‘imagine’ a future where we will be able to control various aspects of the home from one central until in the home. We want to try, where possible, to focus on what’s being delivered now.
  • To bring together a good cross section of companies from Europe and the USA – enabling as good cross comparison of learning’s and the building of relationships and alliances.
  • Read On… People will always want to discuss standards in any industry, interoperability of devices, what devices are going to predominate in the connected home of the future – the one thing we’ve asked our speakers to concentrate on is ‘trials and launches’. The aim is to give practical examples of projects being undertaken, key learning’s from these projects. Our main goal is to focus on what is deliverable – rather than what could be deliverable in the future. If you want to learn from examples, from roll outs to case studies from a variety of companies in varied sectors rarely partnered together in one event – then this event is for you. www.the-connected-home.co.uk

Program Structure & Details

The programme will be structured to focus on ‘Launching Connected Home’ on day one, with day two aimed at ‘Connected Home Services’. This is structured with the key goals in mind – practical launches and partnership to build the industry aligned with a focus on services development. The aim is to give delegates practical insights into launching this into the mainstream and focusing on deploying these new services and devices to the consumer market. Understanding these issues will help delegates capitalise on the opportunities the emerging market offers.
Top-class speakers from around the globe, dedicated to advancing the connected home market, will provide an opportunity to see into the future of home networks and service markets. There will be Q&A sessions, discussion opportunities and informal networking arenas (see speaker list at the end of the article). We’ve tried to bring together the multiple facets of the ‘connected home’ within one event. The key purpose is to allow delegates to get a holistic view of the industry – not just biased towards one sector. The event structure is outlined as follows;
Day One; Launching the Connected Home

  • Understanding the Connected Home Market
  • Strategic Partnerships to deploy services over Home Networks
  • Consumer, Marketing and Retail Perspectives
  • Deployment of Home Network Trials and Key Organisations
  • Next Generation of Service Delivery

Day Two; ; Connected Home Services

  • Entertainment Services
  • Connected Home Audio
  • Construction and Implementation
  • Energy Management
  • Security, Surveillance and Remote Management

Rolling out ‘New Device’ Offerings – Consumer Electronics Speakers

The last few years have seen a plethora of new device offerings explode onto the market. Every manufacturer is vying to position their offering as the indispensable device within the home. The connectivity of these devices becomes a key driver as households consider which brand to choose. As the strap line to this event suggests – how we link services to the varied devices – and the role each of these devices plays in the home, is paramount to understanding how this industry will move forward into the mass market. The majority of the worlds main device manufacturers are represented at ‘The Connected Home’. You will hear speeches from Sony, Philips, Panasonic, Siemens, Motorola, LG and Whirlpool.
Each manufacturer will offer their vision of the connected home market – and the devices that will be at the centre of its universe. Its clear that these manufacturers truly believe that the early adopter phase of home networking is over and now the larger consumer electronic companies can start pushing this market in a big way. For more information on these speeches go to; www.the-connected-home.co.uk
Entertainment and the Connected Home – Broadcast Speakers

Its clear that for the connected home to be a success, entertainment will be one of the killer applications that kicks of the emerging home networking market into the mainstream. The majority of home entertainment devices usually have some kind of networking component included. Whether given devices will be used as entertainment servers which will store digital content and music, one thing is for sure; gone are the days where that content will be stuck on your desk top computer playable over speakers – you will be able to use these media files over a variety of devices in the home.
Many Pay TV operators, broadcasters and interactive TV specialists recognise that they must understand the overall picture of the connected home of the future – and how future lifestyles will effect consumption of their services and content.
BSKYB, BT, and the BBC are among the speakers offering their views on the connected home and how it will effect broadcasters and content providers. The BBC will outline a specific case study on media consumption and behaviour in the home, what people are doing now and how it’s changing. BT will be introducing the home networking market, and exploring killer applications. Only recently BT launched their ‘Home of Possibilities’ outlining how their customers can use an increasing range of connectable devices, home networking and broadband to deliver an increasing range of service throughout the home.
What the sponsors say?

Ralf Baral, Business Development Executive for IBM’s Smart Home comments “The Connected Home is seen as one of the major events to initiate and accelerate open communities to provide end to end value chain for the new business of Smart Home Services.”
Baral further outlines; “IBM, under the umbrella of e-business to Smart Machines – is contributing to the next wave of connectivity as the specialists for e-business integration. Integrating trillions of devices into the e-business value chain is a new challenge for technologies and solutions. Based on the long year e-business experience IBM can support their customers as an enabler to get access to new revenue streams and enable for new business models. For Smart Home solutions, IBM can provide an end to end solution build on Open Standards like OSGi (open service gateway initiative). This strategy allows to integrate and manage solutions from a heterogen market environment with a standardised toolset and is focused to support the mass markets of the future.”
Which organisations support the event?
The Connected Home is delighted to have confirmed the following organisations as supporters of the event. For links to these organisation web sites, please go to -www.the-connected-home.co.uk

  • OSGi
  • TAHI
  • The Internet Home Alliance
  • Konnex
  • Distributed Audio Alliance
  • Lonmark
  • CEA
  • UPnP
  • E-amra
  • European Intelligent Building Group
  • Caba

Confirmed Speakers

  • Alasdair Bleakley, Solicitor, Technology, Media and IP, Addleshaw Goddard, UK
  • Amitai Selbest, Managing Partner, Global Quality
  • Andre Andrew Mullen, General Manager Communications and New Technologies, LG Electronics UK Ltd.
  • Carl Baines, CEO, Opus Technologies – Connected Home Audio Explained
  • Christina Poulsen, Marketing Manager, Home Security, ADT
  • Dave Hewitt, Marketing Manager Communications , ADT
  • David Sales, Director Home Communications, BT
  • Dr John Barr, Director of Standards Realization, Motorola, USA, & President, OSGi
  • Dr Susan Schwarze, Marketing Director, ProSyst, Germany & VP Marketing, OSGi
  • Dr. Viktor Grinewitschus, Head of inHaus-Center Intelligent Home, Microelectronic Circuits and Systems Fraunhofer Institute, Germany
  • Frederik Leemans, Innovation Manager, Philips RCS (Remote Control Systems)
  • Graham Nicholls CEO, Homeportal, UK
  • Hallgeir Juliebo, Director, HSJ Consulting
  • John Ousby, Head of Distribution Technology, Radio, Music & New Media – BBC, UK &
  • Jonathan Cape, Scottish Water, UK & Director of Marketing, TAHI
  • Jonathan Wall, Marketing Director, Dabs.com
  • Juergen Heuer, Director, Aquarius: The Connected Home – Whirlpool, USA
  • Kristine Stewart, President Internet Home Alliance & Director of Market Development, Cisco
  • Lee Mercer, Project & Technical Manager, Sky Homes, BSKYB, UK
  • Malcolm Stewart, Head of Business Development, Panasonic (PCRL), UK
  • Mark Ossel, Vice President & General Manager EMEA, Echelon, Netherlands
  • Markus Wischy, Senior Architect, Siemens AG, Corporate Technology & Siemens UPnP Steering Committee member
  • Professor James Barlow, Chair in Technology and Innocation Management, Imperial College, London
  • Martyn Gilbert, Chief Technology Officer, Amino Communications & Chair of Living Space Program, TAHI
  • Nick Sharples, Head of Corporate Communications, Sony SCEE
  • Nigel Walley, Managing Director, Decipher, UK
  • Peter Ransom, Business IS Manager, Centrica
  • Ralf Baral, Business Development Executive Smart Home WW, IBM, Germany
  • Reiner Kreplin, Digital Home Marketing Manager, EMEA, Intel
  • Richard Addy, Senior Strategy Manager, Strategy & Distribution, BBC, UK
  • Steve Moore, Managing Partner, SMC & Founding Chairman, Cedia UK

Conference Fees – Discount for ukha members;
UKHA members Discounted Rate: £995 (plus VAT @ 17.5%) for 2 days. (Normal Price £1195 +VAT).
Further Information;

For further information please contact Ian Johnson on + 44 1179042003 – [email protected]
This event is brought to you by HSA conferences (www.hsaconferences.co.uk) and Junction PR (www.junctionpr.co.uk)

**UPDATE** A single day rate is now available – £545 + vat for 1 day at the event.

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